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Marketing communication for brands with values
Crafted for:
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Personal brands that want to convey a positive and sincere message.
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Artists or cultural brands.
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Agencies in search of conscious partners.
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Ethical, kind and eco-conscious brands.


How to Build Step-by-Step Digital Marketing Strategies for Conscious Brands
Turn your ethical values into measurable impact with clear, adaptable marketing systems. When we talk about ethical marketing, it’s easy to stay in the realm of philosophy: transparency, storytelling, and alignment between brand and values. But what happens when it’s time to turn those principles into strategy? Ethical brands need structured systems that connect intention to action. That’s where digital marketing funnels come in. A sales funnel is about creating a clear path
andreaocarina
3 min read


Attention That Ages Well
How creativity and care win attention that lasts We live inside an attention storm. Everyone is posting, publishing, and pinging. That noise tempts brands into shortcuts that spike anxiety and fade fast. There is a better path. You can earn attention in ways that feel good, build trust, and help people. Attention that feels good also lasts longer. When your work makes someone smile, think, or feel seen, you do not have to fight for the next click. You become easier to remembe
andreaocarina
3 min read


Beyond Representation
Building Inclusive and Conscious Marketing Marketing does more than sell. It tells stories, shapes culture, and plants ideas in people’s...
andreaocarina
2 min read


The Difference Between Manipulation and Connection in Marketing
What would it feel like if marketing didn’t make you anxious? If you’ve ever been pushed into a purchase by a countdown clock or...
Sofia Paz Lifrieri
2 min read


Rethinking Greenwashing
Why integrity matters more than perfection The word green  is everywhere. It shows up on product labels, marketing campaigns, and...
Sofia Paz Lifrieri
3 min read


Why Marketing Art Feels So Hard and How to Make It Easier
A slower, more human approach to marketing for artists and cultural creators who want to connect without compromising their values. If...
Sofia Paz Lifrieri
3 min read


Why We Started The Ethical Brand Studio
Marketing is everywhere, and most of us have learned to tune it out, mostly because it so often relies on manipulation. In the first...
Sofia Paz Lifrieri
2 min read


Las 14 estrategias de marketing para músicos en 2024
Las plataformas digitales actuales han facilitado la publicación y el alcance de la música a una audiencia global, pero también han...
Valentina Altamirano
9 min read


Las 13 mejores estrategias de marketing para artistas en 2024
En un mundo donde el arte y la tecnologÃa convergen, los artistas se enfrentan tanto a una inmensidad de oportunidades como a constantes...
Valentina Altamirano
9 min read


Comunicación Consciente ¿Qué es eso?
De forma resumida, cuando hablo de comunicación consciente, mi intención es la de recalcar la importancia de tener en cuenta las...
Valentina Altamirano
2 min read
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