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Coraliti
Branding, Packaging & Digital Presence
Brand Identity: A Natural Expression of Care
Coraliti is a handcrafted skincare brand focused on eco-conscious living and natural wellness.
Every product is made by its founder with care, using solid, plastic-free formulas and compostable, zero-waste packaging.
The brand’s values are rooted in simplicity, sustainability, and respect for both skin and planet.
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We created a visual identity that reflects this commitment: soft, organic, and fresh.
From logo to typography and color palette, everything was designed to feel as pure and intentional as the products themselves.
Website and Digital Presence: Simple, Soft, and Honest
To showcase Coraliti’s story and products, we designed a website that feels calming and intuitive.
​The structure is clean, the tone is gentle, and the visuals highlight the artisanal process behind every item.​
We also created content and visuals for social media that expand on the brand’s values. Offering not just products, but knowledge, inspiration, and a sense of community around mindful self-care.
From Maker to Market: Sharing Coraliti With the World
Helping Coraliti come to life meant turning a deeply personal project into a brand others could connect with.
We worked closely with the founder to translate her vision into every touchpoint, digital and physical.
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Coraliti is more than skincare, it’s a way of living with intention.
And this project reminded us that the best brands are often born from one person’s love, care, and willingness to do things differently.
Packaging Design:
Zero Waste, Full Impact
The packaging for Coraliti had to do more than look good.
It needed to align with the brand’s low-impact philosophy.
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We designed fully compostable, plastic-free solutions that highlight the benefits of solid products, like better absorption and mess-free application.
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Each detail, from texture to labeling, was considered to elevate the unboxing experience while staying true to Coraliti’s handmade and earth-friendly spirit.
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