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Coraliti
Branding, Packaging & Digital Presence
Brand Identity: A Natural Expression of Care
Coraliti is a handcrafted skincare brand focused on eco-conscious living and natural wellness.
Every product is made by its founder with care, using solid, plastic-free formulas and compostable, zero-waste packaging.
The brand’s values are rooted in simplicity, sustainability, and respect for both skin and planet.
We created a visual identity that reflects this commitment: soft, organic, and fresh.
From logo to typography and color palette, everything was designed to feel as pure and intentional as the products themselves.
Website and Digital Presence: Simple, Soft, and Honest
To showcase Coraliti’s story and products, we designed a website that feels calming and intuitive.
The structure is clean, the tone is gentle, and the visuals highlight the artisanal process behind every item.
We also created content and visuals for social media that expand on the brand’s values. Offering not just products, but knowledge, inspiration, and a sense of community around mindful self-care.
From Maker to Market: Sharing Coraliti With the World
Helping Coraliti come to life meant turning a deeply personal project into a brand others could connect with.
We worked closely with the founder to translate her vision into every touchpoint, digital and physical.
Coraliti is more than skincare, it’s a way of living with intention.
And this project reminded us that the best brands are often born from one person’s love, care, and willingness to do things differently.
Packaging Design:
Zero Waste, Full Impact
The packaging for Coraliti had to do more than look good.
It needed to align with the brand’s low-impact philosophy.
We designed fully compostable, plastic-free solutions that highlight the benefits of solid products, like better absorption and mess-free application.
Each detail, from texture to labeling, was considered to elevate the unboxing experience while staying true to Coraliti’s handmade and earth-friendly spirit.
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