Sumatra Con Marta
Social Media &
Website Management
and Storytelling
About the project
Sumatra con Marta is more than a travel experience, it’s an invitation to connect with the heart of Indonesia through the eyes of someone who fell in love with it.
Marta studied tourism while traveling the world, but it was in Sumatra where she found a home, a community, and a purpose.
Her project was born from the desire to share the island’s beauty with others, in a way that respects local culture, protects the environment, and uplifts the people who live there.
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Our job was to help bring that vision to life, with a strategy that communicated the soul behind the project: connection, care, and adventure done right.
This included designing her website and writing blog posts to support storytelling and SEO, as well as creating email campaigns for a fundraising initiative that launched new offerings like the Jungle Week, a nature-immersive experience for travelers seeking deeper connection and positive impact.
Strategy and Digital Presence
Together, we took a step back to rethink how Sumatra con Marta presented itself to the world.
We worked on a full marketing strategy to better align the offerings with what conscious travelers are truly looking for.
From redefining tour experiences to clarifying messaging, the goal was to make the journey feel both exciting and responsible.
We also designed a website that mirrors Marta’s warmth and intentionality, making it easy for visitors to feel informed, welcome, and inspired to explore Sumatra, ethically.
Social Media and Storytelling
Sumatra con Marta already had a beautiful story, it just needed the right space to be told.
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Through social media strategy and content, we helped Marta connect with a global audience looking for more meaningful ways to travel.
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Every post, caption, and visual was crafted to highlight. Not just the landscapes, but the people, values, and cultural richness that make Sumatra unique.
Our approach was to build an online community rooted in respect, curiosity, and care, just like the travel experiences Marta offers.
A Project That Travels With Purpose
Working on Sumatra con Marta reminded us why we do what we do. It’s not just about design, strategy, or content. It’s about helping meaningful projects grow and reach the people who need to find them.​
With Marta, it was easy to align. Her passion, her ethics, and her commitment to sustainability were already there. We simply gave her story the shape and tools it needed to go further.​
This is what travel can look like when it’s led by values. And this is the kind of work we love to do.
