Opera Prima
From Brand Essence
to Digital Presence
About the project
Opera Prima is an Italian hair salon that approaches beauty as an act of care, for people and for the planet.
Every product they use is ecological and consciously sourced, a reflection of their deep respect for natural balance and well-being.
More than a salon, Opera Prima is a space where passion meets purpose. Their team brings artistry and intention to every detail, offering clients an experience that feels thoughtful, personal, and refreshingly human.
That shared commitment to sustainability and meaningful connection is what brought us together.
Our Impact
To help Opera Prima reach more people who resonate with their values, we designed a digital strategy rooted in authenticity and clarity.
Through a combination of Google Ads and curated social media content, we focused on visibility that felt aligned, not loud, but intentional.
The results spoke for themselves.
The campaign not only brought in new clients, it also strengthened the brand’s voice online, helping build a community around conscious beauty, trust, and care.
Crafted with care, guided by values.
The process behind the work
Our collaboration with Opera Prima started the way we believe all good things do: by slowing down.
Before we created a single design or drafted any content, we spent a full month in conversation with the founders, across five brand strategy sessions to uncover the heart of their project.
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Together, we explored what made Opera Prima unique: its deep-rooted values, its ideal clients, its purpose, and the mission that guides every cut, every choice, every detail. From these sessions, we built a brand strategy that honored their essence and positioned them clearly in their local market.
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Instagram became the platform for connection, so we developed a communication strategy tailored to that space, focusing on authenticity, storytelling, and consistency.
Only after fully understanding the brand did we move into content creation.
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This slow, intentional approach is what allowed the final visuals and campaigns to feel so aligned with the founders, their values, and their community.
Closing the circle
Opera Prima wasn’t just about building a digital strategy; it was about creating a bridge between their vision and their audience.
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By grounding the work in deep understanding and moving with intention, we helped shape a digital presence that truly reflects who they are. One that doesn’t just communicate—but connects.
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Because when a brand is built on care, passion, and purpose, the communication should feel just as alive.
